Mission and Vision statements hold great importance for a company. Consider this story:

A king, like many startups, faced a recurring problem. Thorn solutions caused new issues. A boy’s ‘shoe solution’ aligned with the king’s mission and vision, solving the problem effectively.

In business, lasting solutions matter more than quick fixes. Start with a clear Mission (why you exist and the problem you solve) and Vision (your ultimate goal). Top brands like Apple, Microsoft, and Nike follow this approach.

Sadly, mission and vision often seem like website decoration. However, they should guide actions from day one.

Now, let’s dive into their meanings:

Mission is your purpose, why you’re in the market, and the problem you solve.

Vision is where you aim to reach by solving that problem.

Here are Mission and Vision Statements from top brands:

• Apple designs the best computers and leads in digital music and mobile innovation.
• Microsoft empowers everyone to achieve more and helps businesses reach their potential.
• Nike inspires and innovates for every athlete, staying authentic and connected.
• Tesla accelerates sustainable transport and aims to be a top car company.
• Amazon strives for low prices and utmost convenience, aspiring to be customer-centric.
• Starbucks nurtures the human spirit, one person, one cup, one neighborhood at a time.
• Disney differentiates with creative, innovative entertainment worldwide.
• Google organizes the world’s information for universal accessibility.

Their success stems from aligning actions with mission and vision. Startups can learn from them by doing the same. Being a video production company Unplug Infinity’s mission and vision are totally clear.