Latest Trends for Video Production in India 2025 | Insights from the Future of Video Conference, Industry Leaders’ Perspectives, and How Video Companies Can Stay Ahead

The Future of Video in India 2025 | Latest Trends for Video Production, Insights, and the Role of Companies

Due to the increase in digital users, new technologies and different audience interests, the media and entertainment industry in India is undergoing a major transformation. Latest trends for video production are having a major influence on how content is being created, delivered and enjoyed.

The Asia Video Industry Association (AVIA) made the Future of Video India 2025 conference the leading event to celebrate this new time. The conference was hosted at the Trident in BKC, Mumbai on May 2 and it covered the recent trends in Indian video production by linking tech advancements, changes in viewer habits and business approaches.

As part of the first World Audio Visual & Entertainment Summit (WAVES 2025), the conference invited over 120 people from the industry, academia and policy fields to discuss the latest trends for video production in India.

India’s Video Market | A Fast-Growing Powerhouse

There is a strong upward trend in India’s premium video industry. AVIA believes the market is worth $1.7 billion now and is expected to almost double by 2028 which makes India the fastest-growing OTT market in Asia-Pacific.

This increase is caused by low-cost data, a growing internet user base and the success of platforms that follow the latest trends for video production, relying on content by viewers (UGC), ads and live streaming.

More internet use, more accessible data plans and a rise in people using various content platforms are behind this growth.

Key Market Insights

User-Generated Content (UGC) Dominance: Both YouTube and Meta (Facebook and Instagram) make up 89% of video-viewing and 57% of video revenue in India, showing the rising importance of UGC in the internet sphere.

Subscription Video on Demand (SVOD): The SVOD sector is starting to recover from a tough period. The number of Netflix subscriptions increased from 110 million at the end of 2023 to 120 million in the middle of 2024, showing people are now more interested in paid content.

Ad-Supported Video on Demand (AVOD): AMZN MiniTV has been able to reach 23% of Indian viewers which indicates that Indians strongly prefer watching ads in exchange for free content.

Live Sports Impact: Events shown live, especially in sports, still account for the biggest share of premium video advertising money. On JioCinema, IPL games and ICC T20 World Cups on Disney+ Hotstar earned 70% of all premium video advertising revenues in 2023-2024.

Ultimately, these events led piracy to drop which suggested that more people preferred legal options.

Strategic Themes | Future of India’s Video Industry

The Future of Video India 2025 conference focused on several strategic areas critical to the growth and sustainability of the industry:

Regulatory Frameworks: Industry leaders pointed out that the industry needs rules that help companies grow, invest and take care of consumer interests.

Content Creation and Investment: Investing in localized, diverse content that speaks to India’s many viewers was a major conclusion from the forum. Since different areas like certain content, it is key to customize offerings to engage customers and help the business grow.

Distribution and Monetization Strategies: As people use media differently, it’s now usual to blend subscription services (SVOD) with advertising (AVOD). With flexible pricing, platforms are able to generate more money and give customers lots of content choices.

Technological Integration: Using AI, data analytics and automation was shown at the conference to help media companies distribute their content better, improve their workflows and give each user a more custom experience.

Industry Leaders | Voices Shaping the Future

The conference featured insights from prominent industry figures, including:

• Abhay Shanker Verma, Principal Advisor (Broadcasting & Cable Services), Telecom Regulatory Authority of India (TRAI)
• Monika Shergill, Vice President – Content, Netflix India
• Gaurav Gandhi, Vice President, Asia Pacific & MENA, Prime Video
• Gaurav Banerjee, Managing Director & CEO, Sony Pictures Networks India
• Sushant Sreeram, Chief Marketing Officer, JioStar

These leaders shared perspectives on regulation, content strategy, and the future of video distribution in India, emphasizing the need for innovation, collaboration, and investment.

WAVES 2025 | India’s Global Ambition in Media and Entertainment

At the WAVES 2025 Summit, from May 1 to 4 at the Jio World Convention Centre in Mumbai, the goal was to make India a world leader in media and entertainment. During the summit, there was an emphasis on diversity, innovations and foreign partnerships which demonstrated India’s ability to lead the global content shift.

Talks in the group focused on the latest trends for video production, with a strong focus on diversity, creativity and teamwork across nations.

What This Means for Video Production Companies

In India, these findings give video production companies both benefits and difficulties. Because of OTT, user-generated content, live shows and mixed ways to monetize, it’s important to be flexible, creative and know how to develop engaging things to watch. Companies must:

• Embrace Diverse Content Formats: From corporate films to UGC-style short-form videos, the demand for varied formats is growing.
• Optimize for Ad-Supported Models: With AVOD platforms gaining traction, there’s a need for content that drives engagement while aligning with advertisers’ objectives.
• Leverage Live Events: The success of live sports highlights the power of live content in attracting massive audiences and generating revenue.
• Invest in Localized Content: Regional storytelling resonates deeply with audiences, emphasizing the need for culturally relevant narratives.
• Integrate Technology: AI, data analytics, and automation can enhance production workflows and audience targeting.

Unplug Infinity Media Pvt. Ltd. | Your Partner in Future-Ready Video Production

As Indian video changes, Unplug Infinity Media Pvt. Ltd. is leading with new ideas for the latest trends for video production, helping all parties succeed in the evolving industry. The company’s skills in video production allow it to provide advanced solutions that suit OTT platforms, brands and those watching digital content.

• Diverse Content Creation: From high-impact corporate videos to engaging social media content, Unplug Infinity crafts visual stories that connect.
• AVOD and UGC Expertise: With deep understanding of audience trends, Unplug Infinity creates content that thrives on ad-supported platforms and social media.
• Live Event Production: Unplug Infinity offers seamless end-to-end solutions for live events, sports, and conferences, ensuring maximum engagement.
• Localized Storytelling: Understanding India’s diverse audience, Unplug Infinity produces content that resonates across languages and cultures.
• Technology-Driven Production: By leveraging AI, motion graphics, and state-of-the-art post-production tools, Unplug Infinity ensures every video is impactful, efficient, and future-ready.

Participants at Future of Video India 2025 understood how strong and useful high-quality video has become in the digital and varied Indian market.

Early adoption of trends—localization, sponsorship and live broadcasts—with partners such as Unplug Infinity Media Pvt. Ltd. helps businesses take advantage of India’s growing video market.

Interested in making sure your video strategy lasts into the future? Shall we try to come up with content that informs, inspires and involves our audience?

📞 Contact Unplug Infinity Media Pvt. Ltd. today to learn more about our video production services.

Source Credit

This article is based on insights and data shared at the Future of Video India 2025 conference, organized by the Asia Video Industry Association (AVIA) as part of the World Audio Visual & Entertainment Summit (WAVES 2025), held at the Trident, Bandra Kurla Complex (BKC), Mumbai on May 2, 2025.

For more information and official event details, visit Future of Video India 2025 Conference and the official WAVES 2025 website.