Netflix and Embratur’s Screen Tourism Alliance Is Turning Brazilian TV Shows into Global Travel Gateways | Brazil’s 2025 Cultural Branding Strategy and Its Economic Impact

Netflix and Embratur Launch Strategic Screen Tourism Partnership to Boost Brazil’s Global Travel Appeal

At Rio2C on May 30, 2025, Netflix and EMBRATUR (the Brazilian Tourist Board) revealed a deal to help Brazil’s screen tourism grow. The goal is to change the way Brazilian Netflix shows are perceived so that fans are motivated to visit some of the interesting and diverse places they experience on screen.

This project includes both short-term promotion and long-term investment in the country’s economy, reputation abroad, and the recognition of its attractions.

Why Screen Tourism Matters | A Global Trend Reaches Brazil

“Set-jetting” or the idea of Circle Due Tours has taken over international travel. Popular TV programs and films make many places more popular with travelers. Since Netflix well-utilized the trend in France and Spain, it is focusing its attention on Brazil, which is full of amazing scenery and culture.

Marcelo Freixo, President of Embratur, emphasized this strategic shift:

“Audiovisual content is no longer just entertainment—it’s a driver for tourism, economic growth, and cultural diplomacy.”

Unplug Infinity Media Pvt. Ltd. is aware of this important change simply from working in the industry. Thanks to our expertise, we put together visual stories that highlight brands and also feature the special characteristics of our clients’ different areas.

Similar to what Netflix does in Brazil, we can see that content tourism and storytelling from various regions can help the economy and touch the emotions of visitors.

What the Netflix–Embratur Partnership Includes

A Travel Guide Inspired by Netflix Productions

Scheduled for release later in 2025, Netflix is set to unveil a travel guide that will point out the locations in Brazilian Netflix series.

It provides specially chosen tours, insights into rich cultures, and useful guides for travelers within the UAE and abroad.

Promotional Video Campaign

A captivating promotional video is now available, showing what makes Brazil’s films unique by highlighting Netflix movies.

Similarly, our team at Unplug Infinity Media includes directors, cinematographers, and brand strategists who help many tourism boards, heritage sites, and travel agencies make unique videos that share strong emotions and attract visitors beyond watching.

Featured Netflix Shows & Locations

The campaign shines a spotlight on specific Brazilian productions that have already captivated audiences worldwide:

• Invisible City – Amazon Rainforest
• Love Is Blind: Brazil – Trancoso and Bom Jardim da Serra
• Sintonia – Suburbs of São Paulo
• Ilhados com a Sogra – Praia da Caçandoca, Ubatuba (São Paulo)

The Economic and Cultural Impact

The initiative is poised to deliver strong returns in multiple areas:

Tourism-Driven Economic Growth

According to research cited by Exame,

• 44% of American travelers
• 25% of Asian travelers

choose travel destinations based on films and series they watch. This is a massive untapped potential for Brazil’s tourism sector.

Illustrating this point is Praia da Caçandoca, whose tourism increased a lot when it appeared on Ilhados com a Sogra.

Because of the event, the beach became much better known and popular to local travelers.

Cultural Diplomacy & Soft Power

As explained by Mariana Polidorio, Netflix’s Director of Public Policy in Brazil:

“We want to project Brazilian culture globally through the power of storytelling. This has a direct impact on local economies, cultural recognition, and tourism.”

Strategic Vision for Brazil as a World-Class Destination

This partnership points to the fact that Brazil is important not only for movies but for people who love to travel. The country’s range of exciting landscapes and cultures is being used to attract interest in tourism and the world’s attention through these platforms.

Brazil’s diversity shows up everywhere, ranging from thick rainforests, historic cities, large towns, and contrasting beaches.

What Comes Next?

• 2025 (Late): Launch of the Netflix-based travel guide
• Ongoing: Promo video campaign highlighting filming locations
• Future Potential: Expansion of the model to include collaborations with other streaming platforms

The Netflix–Embratur partnership reflects a global momentum that companies like ours at Unplug Infinity Media Pvt. Ltd. are already adapting within India.

In making OTT narratives for tourism or brand videos that focus on location, we use both smart storytelling and great movie-making to make sure these brands and places leave great impressions with their public, wherever they are.

This initiative brings together Brazilian cultural heritage and Netflix’s reach all over the globe. Thanks to solid data, real effects on the economy, and engaging presentations, the partnership has a major impact on Brazil’s tourism and world image.

Key Stats at a Glance

Source: Research compiled by Unplug Infinity Media Pvt. Ltd. based on official announcements from Netflix Brazil & Embratur (Rio2C, May 2025).

Ready to Tell Your Region’s Story?

Whether you’re a tourism board, destination brand, or business looking to visually captivate your audience, Unplug Infinity Media Pvt. Ltd. helps you produce cinematic narratives that convert interest into action.

Let’s turn your location into a story worth traveling for.

Contact Us Today or Call Us: (+91) 9226688425 | 9604491933 | 9665742568

Sources & References

This article is based on authentic data and announcements presented during Netflix Brazil and Embratur’s official partnership reveal at Rio2C, May 30, 2025.
Primary sources include:

• Official LinkedIn post by Netflix Brazil [May 30, 2025]
• Coverage and statistics from Exame Brasil, Embratur press releases, and official Netflix communications

Curated, written, and optimized by Unplug Infinity Media Pvt. Ltd., a leading video production company helping brands craft visual stories that inspire real-world action.