THE MAN WHO TRY TO THINK DIFFERENT

INNOVATION TRUMPS WHEN THE TIME GET TOUGH

When people see closed stores in their neighborhoods, it’s a stark reminder of the impact of a struggling economy on their lives. However, some companies, facing the same challenges, manage not just to endure but to thrive.

Experts unanimously agree that innovation holds the key to economic success. Consider IBM as a prime example. This iconic company transformed itself from a seller of large, expensive computers into a global software and consulting powerhouse, with a history stretching back over a century.

Another case in point is GAF, a roofing company based in New Jersey. Remarkably, GAF has been in business even longer than IBM, and its longevity can be attributed to its innovative spirit. GAF constantly generates fresh ideas, such as the initiative to paint roofs white to enhance energy efficiency.

According to GAF’s CEO, Bob Tafaro, the core to their success lies in being agile and putting customer satisfaction at the forefront. He strongly believes in innovation delivering exceptional service and encouraging employees to brainstorm innovative solutions. This, he asserts, is the recipe for not just survival but prosperity, even in the toughest of economic climates.

GAF has an impressive track record of industry “firsts,” including pioneering ready-to-use roofing materials, introducing colored granules in roofing products, and offering lifetime warranties. Additionally, GAF proudly manufactures all its products in America, ensuring that jobs remain onshore.

Category:  blog